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40 years ago, MAIP introduced 10 interns to the world of advertising. These interns initiated MAIP’s legacy of supplying the industry with world-class multicultural talent, influencing all facets of our industry. Today, MAIP has evolved into a Professional Development program, impacting the lives of more than 120 young executives each year by providing the platform to launch their careers.

By combining real-world work experience, training and development, and networking opportunities within the industry, MAIP participants gain a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry.

In addition to a full-time paid internship, MAIP fellows participate in a series of agency sponsored professional development workshops and seminars, which provide a deeper dive into the various advertising and media disciplines. The workshops also grant fellows the opportunity to learn more about the host agency’s culture through networking with agency professionals post-workshop and agency tours. MAIP fellows residing in the larger markets will attend these workshops. Those residing in smaller markets will have the opportunity to participate in alternative networking events orchestrated by MAIP alumni and agency partners.

The advertising business is, more than ever, focused on authentic human connections – which opens up a world of possibilities – and a talent revolution is essential for our business to make those possibilities a reality. A variety of new perspectives, skills and ideas from a new generation of thinkers and makers will guarantee prosperity and excitement within our business and MAIP is a vital industry effort working towards this goal.
— Chris Weil, CEO, Momentum
As a kid from Chicago that attended one of the lowest ranked high schools in the state, whose family had no connections to anyone in advertising and who did not attend a well renowned ad school, I am forever grateful for the doors that MAIP opened for me.
— Eric Prado, 1995 MAIP Alumnus, Global Account Director, Energy BBDO

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Carl Desir
Talent & Initiatives

Al Benoit
Industry Education Liaison

Taylor Yarbrough
Diversity & Inclusion

Gloria Lin
Diversity & Inclusion


Founded in 1917, the 4A's is the national trade association representing the advertising agency business in the United States. 

It is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business.

Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A's, more than 60 percent of our membership bills less than $10 million per year.

The average 4A's agency has been a member for more than 20 years, and a dozen agencies can trace their memberships back to the group of 111 agencies that founded the 4A's in 1917.

As a national trade association, the 4A's is bound and strengthened by its own set of constitution and by-laws, mission Statement, and standards of practice. These rules have been formally reviewed and approved by the 4A's Board of Directors and Membership as a whole.

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