Collaboration is essential to developing innovative business solutions led by talented professionals. Fueling an appetite to learn how to utilize relevant tech tools applicable to the advertising industry, Google, the 4A's, and MAIP have joined together to create a one-day immersion program, AdByte.
The program will offer motivated MAIP alumni with one to four years of industry experience the opportunity to gain insight into Google's technology and best practices to leverage these tools within their advertising positions.
Consisting of a product-based curriculum focused on Google’s advertising operations, AdByte will include an overview of Search, Display & Video products (including AdWords, DoubleClick and YouTube). The essence of the AdByte program is for participants to compete in a real case scenario, where MAIP Alumni will develop a 4A’s member advertising agency’s pro-bono client digital campaign, with the goal to execute the campaign in the future.
The pilot program is October, 28th 2013 at the Google Headquaters